Privacy Policy
M1 Investments Ltd ("M1 Apartments", "we", "us", "our")
Company Registration Number: 07937703
Registered Office: 12a View Road, London, N6 4DB
ICO Registration Number: ZA380650
Last updated: March 2026
1. Introduction
M1 Apartments is committed to protecting the privacy and security of your personal information. This privacy policy explains how we collect, use, store, and protect your personal data when you use our website (www.m1apartments.co.uk) and our services. We are the data controller for the personal data we process and are registered with the Information Commissioner's Office (ICO) under registration number ZA380650. This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Personal Data We Collect
When you submit an enquiry or viewing request through our website, we collect the following information:
- Your full name
- Your phone number
- Your email address
- The property you have enquired about
We do not collect any special category data (such as health information, religious beliefs, or ethnic origin) through our website.
3. How We Collect Your Data
We collect personal data directly from you when you:
- Submit a viewing request form on a property listing page
- Submit a general enquiry through our contact form
- Send us an email
We also collect certain data automatically when you visit our website through cookies and similar technologies. Please see our Cookie Policy for full details.
4. Why We Process Your Data and Our Legal Basis
We process your personal data for the following purposes:
To respond to your enquiry and arrange property viewings
Legal basis: Legitimate interests - it is in our legitimate interest to respond to enquiries and arrange viewings for our properties. This is also necessary for the potential entering into of a tenancy agreement (pre-contractual steps).
To communicate with you about properties you have enquired about
Legal basis: Legitimate interests - to provide you with relevant information about properties you have expressed interest in.
To maintain records of enquiries for business administration
Legal basis: Legitimate interests - to manage our business effectively and maintain appropriate records.
To analyse website usage and improve our services
Legal basis: Consent - we use cookies and similar technologies to understand how visitors use our website. See our Cookie Policy for details.
To deliver and measure the effectiveness of advertising
Legal basis: Consent - we use advertising cookies to show relevant advertisements and measure their performance. See our Cookie Policy for details.
We do not use your personal data for automated decision-making or profiling.
5. Who We Share Your Data With
We do not sell, rent, or trade your personal data to data brokers.
We may share your data with the following categories of recipients only where necessary:
- Referencing providers - if you proceed to a tenancy application, your data may be shared with our referencing partner(s) to carry out tenant referencing checks. You will be informed of this at the relevant stage.
We may update the specific providers we use from time to time. This policy will always reflect the categories of third parties we share data with.
6. How Long We Keep Your Data
If you make an enquiry but do not proceed to a tenancy, we will retain your data for up to 12 months from the date of your last contact with us, after which it will be securely deleted. If you enter into a tenancy with us, we will retain your data for the duration of your tenancy and for up to 6 years after the tenancy ends. This period reflects the limitation period under the Limitation Act 1980 within which legal claims relating to the tenancy (including deposit disputes and contractual matters) may be brought.
7. How We Protect Your Data
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes secure storage of electronic records and restricted access to personal data on a need-to-know basis.
8. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right of access - you can request a copy of the personal data we hold about you.
- Right to rectification - you can ask us to correct any inaccurate or incomplete data.
- Right to erasure - you can ask us to delete your personal data in certain circumstances.
- Right to restrict processing - you can ask us to limit how we use your data.
- Right to data portability - you can ask for your data to be provided in a structured, commonly used format.
- Right to object - you can object to our processing of your data where we rely on legitimate interests.
- Right to withdraw consent - where we process your data based on consent (such as for cookies), you can withdraw your consent at any time.
To exercise any of these rights, please contact us at: info@m1apartments.co.uk
We will respond to your request within one month. There is no fee for making a request unless the request is manifestly unfounded or excessive.
9. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: www.ico.org.uk
- Telephone: 0303 123 1113
- Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would appreciate the opportunity to resolve any concerns directly before you contact the ICO. Please email us at info@m1apartments.co.uk in the first instance.
10. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Any changes will be posted on this page with the updated date shown above. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this privacy policy or how we handle your personal data, please contact us:
Email: info@m1apartments.co.uk
Post: M1 Investments Ltd, 12a View Road, London, N6 4DB